Consumerism and Marketing Essay -- Marketing Retail

b arly pabulum utilize their brand image to capitalize on pass celebrations such as Christmas and New Years. Authoritative performance plays a primeval role in their increased sales during these periods people across the fall in Kingdom await a traditional Christmas meal in their homes (Data Monitor, 2010). These consumers ar lured by the alone feed elegant image and therefore psychologically they link the Simply Food meal to the festivity of the season. Tesco cave in discounted many an(prenominal) products and extended their finest range in the run up to the 2010 Christmas period. As a consumer this gives a reason to sacrifice the ideal worthy product for a less superior one. From a personal perspective, it makes me more in disposed to consider shopping for my meal at Tescos for Christmas. However, there are conditions in my case, the meals must be cheaper, and should be comparable to Simply Food for quality. As an individual who frequently shops at Tesco, I would furthe r be rewarded for my fealty, in the form of attaining more club card points on my loyalty card. I have been a Tesco loyalty club card bearer for nearly a year now building up my points with any purchase at the retailer. My research required that I visit Simply Food to see what benefits I would receive by shopping with them. To my disappointment a staff members informed me that Simply Food did not have a similar scheme to Tesco unless a credit card was taken out through them. I was left feeling utterly excited and disappointed. Tesco have managed to apply and implement a co-creation of value through their use of a loyalty program. The supermarket chain has directed their aim at business-to-customer initiatives which is an physical exercise of relationship marketing in essence, profit and the ... ...ent. Works CitedAslam M., 2006. Are you change the right colour? A cross-cultural review of colour as a marketing cue. Journal of Marketing Communications. Vol. 12, pp15-30. Bil lings, S., 2008. Design Week Magazine. Vol. 23, figure 20.Borgerson, J and Schroeder, J., 2005. Identity in marketing communications an ethics of opthalmic representation. Marketing communications new approaches, technologies, and styles. Data Monitor, 2008. Marks & Spencer Simply Food case study, pp1-11.Data Monitor, 2010. Market Watch Food. Company Watch Tesco, pp 88-93.Hilton, M. 2003. Consumerism in Twentieth-Century Britain. Cambridge Cambridge University Press.Marketable entity Lecture Slide Presentation 11.10.2010 P17.Venkatesh, A. 1992. Postmodernism, consumer culture and the society of the spectacle. Advances in Consumer Research. Vol. 19, pp199-202.