Final study guide peds

Monitor & Co's for balance, Dally weights most Important. Nutrition fluids/delete/internal (gut) feedings/TIP. Medications admit protocol, path, meds dioxin *ion chromo, toxicity =n/v, halo, labs 0. 5-Eng, apical HER. Watch K+ levels(3. 5-5. 5) don't give if hypo because ? Diuretics, morphine Protocols for giving meds to children know weight, give parents s/s side effects, don't regime meds if child thru it up because you don't know how much they got, parents need to know the dos/don't of medications.Don't tell them Its candy. Always start off with your first action being nursing. Example position before 02. Respiratory-remember everything is smaller Nose breathers till 6 weeks(? ) NSA assessment D, nose flaring, grunting, nasal flaring, anxiety (restlessness fidgety or listlessness), tachyon, sweating, BAG, 02 stats.. Interventions position increase head of bed, suction, 02, medication, do in that order. Care of tracheotomy. Know NC, blow by, mask. .NET, et as far as 02 methods. Nur sing care management Pre-pop Postoperative Care Positioning -prone with head turned to the side Careful suctioning, only if necessary NO coughing, clearing throat, blowing nose Inspect all vomits for s/s fresh bleeding Pain management Entitlement as needed Cool water, ice pops no red or brown colored liquids C] No milk or ice cream Neuron Always a change in LOC is right unless it's already In the question. Especially with ICP. Know fontanels.For MS focus on the word document on EBB Corollary Increase In growth hormone after bones have closed C.V.- cardiac defects cyanic ?hyperemia & agnostic= not as severe hyperemia as cyanic pale TWOFOLD, AAA, AS, AURA SODA atrium VOSS ventricle construes aorta PDA closure DAD HP For all of this know top 3 AND, measles, BBC, nursing and perfusion(C)) positioning semi or high fowlers, decrease HOB if in shock or if crease BP to get blood back to the heart. Monitor I & Co's for balance, Daily weights most important.

Perception On Political Candidates Health And Social Care Essay

1.0 Introduction This papers nowadayss proposed sentiment canvass research. The sentiment canvass aims at reading the market and calculate public sentiment on their perceptual experience on political campaigners. Specifying of sentiment canvass It is an effort to happen out what components of Embu county in general, what they think about a Embu county leading and the capableness of the prospective campaigner. This Public sentiment is influenced by the new development in the Kenya new fundamental law and peculiarly power degeneration to the county degree. Purpose of sentiment canvass The Purpose of the proposed sentiment canvass research will be to assist the prospective campaigner know most of the components. 1.4 Goal of sentiment canvass The end of the proposed sentiment canvass is to plan and to develop a scheme that will happen the winning statements for the run, its strengths and failings, every bit good as the strengths and possible exposures of your opposition, by to hold a dependable step of public sentiment through a custom-designed questionnaires for for the campaigners County. 1.5 Objective of the sentiment canvass 1. To have nonsubjective sentiment, non subjective sentiments, and learns what events will impact public sentiment. 2. To guarantee that the research findings read the market and calculate public sentiment on their perceptual experience on the political campaigner. 3. To inform the prospective political campaigner about the canvass consequences, findings, the deduction on their campaigning and subsequent authorization at the county. 1.6 This proposal contain A Planning Model: Goals set, mark audiences, strategic consequences to be identified. A campaign/ political Communications Scheme: Substantial and operational precedences and attacks. A Program Plan: Programs, plan direction, and plan resources set to implement the scheme. Components Plans: Execution programs for campaign/ political Communications Strategy. 1.7 Background to county In the proposed bill of exchange fundamental law, Kenya is to be divided into 47 counties based on the territories created in 1992. With respect to degeneration, the state will hold a authorities construction with two domains: national and county authoritiess. The remotion of parts has efficaciously left county authoritiess as the point of balance between the national and the county authoritiess. Removal of parts has besides shifted sub-national peace and integrity attempts from parts to the local degree. The bill of exchange does non order a entire inspection and repair of the current local authorities construction ; it leaves the issue unfastened until such a clip that new local authorities statute law will be enacted. A careful reading of the bill of exchange shows that proposed county authoritiess will execute both cardinal and local authorities maps. The proposed devolved authorities has the aim of heightening national integrity through acknowledgment of diverseness. This means county authoritiess will hold to exert their maps in a mode that promotes local harmoniousness. This will chiefly be achieved through just and democratically agreed precedences for local development. Further, local peace can be achieved through a politically inclusive attack to development, which accommodates minority involvements. In this manner, communities will be united by a normally agreed development docket. Matters such as assignments to county authorities places should reflect the diverseness of the communities served by the several county authoritiess. The county authorities will be the closest direct contact with local communities. 1.7.1 Vision One of the cardinal reforms of the Constitution is the constitution of degeneration through county authoritiess. Chiefly, it is a response to the tremendous centralization of province power at the Centre and in the presidential term, accentuated by the abrasion of local authorities. For many people, the chief contact with authorities has been with Provincial and District Commissioners and Chiefs, finally responsible to the President. On a more political degree, the centralization of power, by and large exercised by a little clique of people around the President, marginalised communities and parts that were perceived to be opposed to the government. Economically, endeavors and employment tended to concentrate in Nairobi, and led to migration from rural to urban countries. For an apprehension of the grounds for degeneration, one can non make better than read Article 174.They include democratization, answerability, increased cheques and balances, national integrity, recognizing diverseness and protecting minorities, economic development and entree to services, and just sharing of national and local resources. This is an ambitious docket, carried over from the CKRC and Bomas bill of exchanges, but without the same institutional agreements and devolved powers. Degeneration is partially a affair of jurisprudence and partially of conventions and pattern. It will come into consequence merely after the following General Elections, when the county assemblies and governors will be elected. There is adequate flexibleness as to the development and operation of the system. Powers and money will be transferred merely when the capacity to manage them has been established in the county. County authoritiess could hold that the national authorities should make certain things for them, or the national authorities could hold that the counties, or those of them with the capacity, should take over certain national authorities maps. Torahs can be made to give new powers to the counties. The system is to be phased in so that maps are transferred bit by bit to counties that can manage them, and non all counties need acquire all the powers at the same clip. Although the national authorities can do Torahs about everything, including subjects on which counties may do Torahs, national authorities jurisprudence will take precedency merely if there is good ground for holding national instead than county Torahs. Flexibility is doubtless a good thing, but it requires complex systems of dialogue and determination devising. The fundamental law recognizes this and provides for co-operation between the national and county authoritiess, with a critical function for the Senate as a kind of negociating forum at the same clip as it protects the involvements of counties. There are besides mechanisms for guaranting that counties observe the rights of all the occupants and carry out disposal consistent with the values of degeneration. On the other manus, it is of import that the national authorities realises that degeneration is an indispensable constituent of the new system of the province – and counties have constitutionally guaranteed position and powers – and defy the enticement to order to them. Despite this positive model, there are serious anxiousnesss about degeneration. Paradoxically, some are disquieted about excessively much powers being handed over to counties, others ( like us ) that excessively small power is guaranteed. But we have noted above the flexibleness in this respect. Some fear favoritism against minorities within the counties, and the inclination of the dominant cultural group to allow all county offices and resources. Groups who have migrated into a county in recent times are fearful even of eviction. We must take these anxiousnesss earnestly. The fundamental law does cover with them. All citizens have equal rights where of all time they live, and the Bill of Rights has a strong system of enforcement. Some liberty can be provided for minorities located in countries where they are numerically prevailing through local authorities. Minorities are to be proportionately represented in county assemblies and the executive. Ultimately, there is authorization for the national authorities to step in in a county which violates the rights of its occupants ( under the class of â€Å" exceeding fortunes † ) , after question by an independent committee. While fright of favoritism is apprehensible, it is of import to remind ourselves that an of import intent of degeneration is to increase national integrity, non endanger it. Leaderships at the county degree, every bit much as at the national degree, have constitutional duties to advance inter-ethnic harmoniousness, societal justness and the protection of human rights. Groups which have suffered in the past due to revengeful policies of the cardinal authorities will now happen it easier, through the county system, to experience secure, take part in public personal businesss, negotiate with the national authorities and incorporate politically. If this happens, national integrity will be strengthened. And this will be assisted by the demand of just distribution of resources, and particular aid to the less developed counties. There are besides anxiousnesss about the fiscal deductions of degeneration. The costs attributed to degeneration are non new costs: we already have budgets for territories, including for county councils, some points of the bing cardinal authorities budget will be transferred to counties as the maps are transferred, and we already have some financess which are on a regular basis earmarked for territories. Hopefully, the Salaries and Remuneration Commission will set up realistic wages for public officers, and the jurisprudence might see supplying merely allowances, non wages, for members of county assemblies, as their maps will non name for full clip committedness – an attack favoured by the CKRC. But, more significantly, there is no â€Å" nothing amount † arithmetic in these affairs. Degeneration has the possible to open up new chances for economic development, and the rise of new growing Centres as county authoritiess experience the force per unit area to present to the new electorates. We need to set degeneration in the context of the new fundamental law. The fundamental law is about democratisation, with the people at the Centre of the political system. Degeneration can be really empowering, as the illustration of India and several other states has shown. But it will non go on automatically, and we need to remind ourselves how dreadfully incorrect waies county authoritiess can take. Those who are already tasting chances of governorships, senatorships, and other moneymaking offices should retrieve that the new fundamental law is about service to the people, the unity of leading, the criminalisation of incitation to cultural hates, the publicity of just disposal, and finally inclusion of all. The fundamental law besides calls upon the people to see to it that the leaders they choose respect these values. Chapter Two: Situation ANALYSIS 2.0 Analyzing the state of affairs Embu County Profile Embu County is one of the 13 Counties in Eastern Province. The County is bordered by Mbeere County to the East and South-East, Kirinyaga County to the West and Tharaka Nithi County to the North. It is divided into five administrative divisions viz. Central, Kyeni, Manyatta, Nembure and Runyenjes. The County occupies a entire country of 729.4 kmA? . Manyatta division is the largest with an country of about 208 kmA? followed by Runyenjes, Kyeni, Nembure and Central division in that order to cover about 30 per cent of the territory country. Runyenjes Division is the largest with an country of 148.5 kmA? ( 20 % ) followed by Manyatta, Kyeni and Nembure busying 14.7 kmA? , 14.4 kmA? and 12.1 kmA? . Central Division is the smallest with 70.6 kmA? . In footings of population, Manyatta Division has the highest accounting for 25.6 % . Runyenjes was 2nd with 23 % , Central 18.9 % , Kyeni 17.4 % , Nembure 14.9 % and the least was Mt. Kenya with 0.1 % . Population densenesss are comparatively high, with Central Division holding 869 individuals per kmA? in twelvemonth 2010. This is chiefly due to its urban features since it includes Embu Municipality. Runyenjes Division the lowest denseness of 454. Demographic and population profile Harmonizing to the 1999 Population and Housing Census, Embu territory had a entire population of 288,196 It is expected to turn at a rate of 1.7 per centum lifting to 294,061 in twelvemonth 2005 and 294,558 at the terminal of the program period ( twelvemonth 2010 ) . The projections shown in table 3 below indicates that the immature population of less 15 old ages comprises 38 % of the entire population while the proportion of those age 60 old ages was estimated at 5.6 % . Both groups will add up to 43.6 % connoting a dependence ratio of 100:73. The big figure of dependents will take to a low nest eggs and strive the bing wellness instruction installations. The female population is higher than males, with a sex ratio of 96 males to 100 females as at 1999. All the age cohorts except 0-4, 5-9 and 45-49 have higher females than male population. This could be due to more males than females migrate to urban Centres in hunt of employment chances. Social welfare indexs Education The population of primary school traveling kids is projected to increase from 56,484 recorded in 1999 to 65,822 in twelvemonth 2008 stand foring an absolute addition of 16.5 % or 9,338. The challenge for the county during the program period is should hence be enlargement of primary instruction installations and constitution of young person engineering schools to provide for primary school bead outs. The secondary school traveling age group ( 14-17 ) stood at 29,316 during the 1999 Population and Housing Census. It is projected to increase from 34,163 in 2008. This tendency calls for both the enlargement of bing secondary schools and constitution of new 1s as the increased degree of instruction is a pre-quisite to human development and hence poorness decrease. Labour force Harmonizing to 1999 Population and Housing Census, labour force estimations stood at 159,697, stand foring 57 % of the entire population as at that clip. It is projected to increase to 186,596 by the terminal of the twelvemonth 2008. This calls for the creative activity of occupation chances to fit growing. Poverty analysis Harmonizing to the Report on Poverty in Kenya 2000, the figure of people in absolute poorness in Embu was 56 % of the entire population. Embu County Poverty Assessment identifies the landless, the destitute, individual female parents and the slum inhabitants as the subdivisions of the population representing the hapless. The causes of poorness include hapless entree to H2O, unequal substructure, the territory is semi-arid and is characterized by relentless drouth, unemployment of the young person which increases dependence, unavailability to recognition installations etc. Diseases such as HIV/AIDS have made people poorer as most kids are orphaned after their parent ‘s decease. Embu County had 31 wellness installations in 1996. Out of these, 5 are infirmaries, 3 are wellness Centres and 23 are dispensaries. In add-on, there are 84 private clinics. The wellness installations are equally distributed in the County although Central division is better covered because of the presence of the Provincial General Hospital. The infirmary serves as a referral establishment for other Counties. Government provides about 90 % of the wellness attention in the County. Missions and Private Medical practicians provide the remainder of the wellness attention. The ratio of infirmary beds to population is 1:522 while doctor/patient ratio is 1:10,482. The territory has 32 registered clinical officers and 470 nurses. The mean distance to the nearest installation is 10 Km. The top 10 diseases in Embu County are malaria, URTI, tegument diseases, enteric worms, accidents, oculus infections and diarrhea. Others are dental upsets, ear infections and rheumatism. Malaria histories for approximately 30 % of the disease instances in the territory. The prevalence rate of HIV/AIDS in the territory is estimated at 26 per centum. The overall impact of this flagellum will be felt in all sectors. There is, hence, demand for continued creative activity of consciousness. There is besides need for proviso of protective steps and a greater intersectoral coaction at all degrees. At the family, small town and community degrees, HIV/AIDs epidemic has strained societal cloth, overwhelmed traditional support and attention systems and traumatized households. This is a consequence of the addition in figure of AIDs Orphans, swelling figure of street kids in towns and the rush of the figure of the aged destitutes who have lost the adult-children who supported them. The HIV/AIDs pandemic has had negative consequence on the industrial labor and productiveness and has led to increased labor costs. The HIV/AIDs pandemic has besides increased the cost of wellness attention to those infected and affected every bit good as the whole wellness attention system due the increased figure of people seeking intervention for AIDs related timeserving diseases. Population and development The population of Embu County in 2002 was estimated to be 290,312 and was turning at 1.7percent per annum. The effects of this growing rate on the societal and economic development in the territory are manifested in unemployment, high dependence ratio and poorness. There were a sum of 67,406 families with an mean family size of 4. Female-headed families were 16,740 stand foring 24.9 % of the entire population. Poverty degree ( absolute ) in the territory is rather high and stands at 56 % per centum. Embu County Population 2010 Age cohort Year Male Female 0-4 16324 15439 5-9 20022 18785 10-14 22667 21286 15-19 20049 19569 20-24 13396 14989 25-29 10426 12251 30-34 8462 9738 35-39 6987 7881 40-44 5932 6219 45-49 4856 5069 50-54 3755 4236 55-59 2909 3320 60-64 2003 2125 65-69 1644 1804 70-74 1482 1776 75-79 1517 2042 80+ 2631 2967 Entire 145061 149497Main issues/problems in the territoryThe chief issues/problems refering population and development in the territory are hence: ( I ) Population and development. The issue here is weak integrating of population concerns into development planning that is chiefly due to miss of DIDC and stock list of establishments covering with population and development programmes. ( two ) Population and environment. Environment preservation has been one of the major restraints confronting Embu. This is chiefly due to poverty goaded devastation of the environment and unequal enforcement of bing environmental Torahs taking to environmental debasement and Poor waste disposal methods. ( three ) Young person and Children. High unemployment rate, high rate of school bead out for young person ( both sexes ) after induction ( Circumcision ) , lifting incidences of drug maltreatment and immorality among the young person, , high rate of early matrimonies and gestations and malnutrition taking to scrawny growing in kids are the major concerns impacting young person and kids. Children have no rights to protection, whereas the figure of orphans is on the addition. ( four ) Family. Irresponsible ingestion of spirits taking to household instability ; increased Numberss of individual parentage ; force in the household taking to separation/divorce, increased orphans, widow and widowmans were some of the issues that affected households in Embu. ( V ) Elderly and People with Disabilities. Problems confronting aged people and people with disablements include increased poorness, increased rates of forsaking of aged individuals and PWD ‘s, unequal shelter and wellness for the aged and PWD ‘s and stigmatisation of people with disablement Analysis of instutions involved in population programmes The undermentioned institutions/NGOs/CBOs/Ministries were identified as best suited to set about programmes to turn to the population and development issues raised above ; Ministry of Finance, Ministry of Planning, Ministry of Home Affairs ( DSDO ) , Ministry of Health, Ministry of Education, Science and Technology, Ministry of Environment, Local Community and NGOs – ( FIDA, MYWO etc ) & A ; Religious Organizations. The tabular array below outlines the consequences of the SWOT analysis for the chief establishments that are expected to implement population and development issues: MOH, CBS, DCR, DDO, DSO, DALEO and, OOP. Integration of population variables in the development procedure Institution Strength Failings Opportunities Menaces Ministry of Planning & A ; National Development – Highly trained forces – Handiness of fiscal resources -logistical support -Mismanagement of the available resources – Poor motivated staff -Poor execution of the planned activities -Expanded web -Donor support -Competition for financess from -NGOS and spiritual organisations Population and environment Institution Strength Failings Opportunities Menaces Ministry Of Environment And Natural Resources – well trained forces – available fiscal resources – logistical support – clear policy guidelines -low morale of staff – low committedness to work – international support from bureaus like UNEP – transitions and expanded web – High population growing rate may take to environmental debasement – Nongovernmental organization may give contradictory messages to the communities they are functioning Children and young person Institution Strength Failings Opportunities Menaces Ministries of Education Science & A ; Technology, Home Affairs & A ; National Heritage and Labour & A ; Manpower Development NGOs – FPAK, Kenya Scouts, -Trained Forces – Logistic Support – Being of Institutions That Provide Education To Children And Youth – Strong Legal Backing – Resources – Highly Trained/ Motivated Personnel – Strong Mgt off programmes – Lack Of Poor Implementation Of Planned Programmes – Poor Enforcement Of The Laid Down Law – Inadequate Resources – Ill Motivated Staff – Poor Sustainability Of Programmes – Limited Coverage Of Programmes Being Implemented – Strong Government Support – Strong Donor Support – Strong Donor Support – Community Support For Programmes/Projects – Government Support – Being Of Expanded Network – High Poverty Levels Of The People Which Affects Child Care – High Hiv/Aids Prevalence Leading To High Mortality – Illiteracy Of The People – Donor Dependence 4.Family Institution Strength Failings Opportunities Menaces MINISTRY OF HOME AFFAIRS AND MINISTRY OF EDUCATION – Trained Personnel, – Wide Coverage Favoured by Donor Community – Inadequate Staff, -Inadequate Logistic Support – Good Networking And Collaborations -Donor And Community Support – High staff abrasion – Transportation of Staff Aged and people with disablement Institution Strength Failings Opportunities Menaces MINISTRY OF HOME AFFAIRS ( DSDO ) -Adequate Office Accommodation, – Available Resource Centre, -Sufficient Logistics & A ; -Inadequate Staff, -Services Are Concentrated In Some Partss Of The District – Donor Support, – GOK Support, – Good Networking With Other Stakeholders – Sustainability Of Programmes, – Poor Community Participation Gender positions in development Gender can be defined as the function, rights and duties that civilization and society attach to persons harmonizing to whether they are male or female which translates into privileges enjoyed by their sex. Normally society attaches values, norms and functions to males and female that causes gender disparities that are seen in all domains of life. These disparities include marginalisation of adult females in instruction, income and belongings rights and deficiency of recognition In Embu County the undermentioned issues related to gender were identified: Main issues/problems oˆ‚? Reversal of functions in old age taking to depression of the aged work forces oˆ‚? Preferential ( prejudice ) intervention of male childs. oˆ‚? Low engagement of work forces in farm and off farm activities. Analysis of establishments covering with gender The cardinal establishments that can cover with the gender issues mentioned above in the territory are ; MOEST, MOH, FPAK, DSDO, MYWO, Churches, Provincial Administration, Children Department. A SWOT analysis of the chief establishments ( DSDO, DALEO and CBO ) that can turn to gender concerns in the territory revealed the followers: Gender position in development Institution Strength Failings Opportunities Menaces Non-Governmental Organizations ( MYWO ) – Strong web – possesses committed forces – there are ongoing undertakings which are successful – fiscal support from community and givers – the organisation supports chiefly adult females – the organisation is politicized at the lower degree – has goodwill from the local communities – giver support – political intervention – competition from NCWK Institution Strength Failings Opportunities Menaces Ministry of Home Affairs, Heritage & A ; Sports – Hour angle fiscal resources for programmes and activities – has the legal backup – qualified forces up to lower degree – low morale of staff – deficiency of equipment to ease better working environment – bureaucratism in determination devising – expanded web to the locational degree – competition in execution of activities from MYWO and NCWK Generative wellness ( RH ) Generative Health ( RH ) as defined by World Health Organization ( WHO ) , is by and large a province of complete physical, mental, and societal well being in all affairs related to the RH system, and non simply the absence of disease or frailty. RH attention system therefore is inclusive of all promotive, preventative and healing services that will be contributing to the well being of the person in human reproduction and gender. In Mbeere County, different facets of proviso of generative wellness services were found to be desiring. Issues/problems related to Reproductive Health ( RH ) oˆ‚? Despite Embu County holding over 31 wellness installations, several jobs impacting generative wellness were highlighted. These include: oˆ‚? Inadequate attention and support for those septic and affected by HIV/AIDS oˆ‚? Inadequate no. of specialised fact-finding equipment in wellness installations oˆ‚? Inadequate wellness forces in the territory oˆ‚? Lack of young person friendly and male merely clinics in the territory oˆ‚? High incidence of FGM in the County. oˆ‚? Low usage of rubbers due to miss of sufficient instruction. Analysis of cardinal establishments involved in RH services An analysis ( SWOT Analysis ) of the cardinal establishments involved in RH services and STI/HIV/AIDs identified the Ministry of Health and the Office of the President as the key establishments that deal with the Reproductive Health Services in Embu County. Other groups that deal with RH STI/HIV/AIDs are the DSDO and NGOs. The SWOT analysis of MOH and other chief suppliers of Reproductive Health services are as follows: Generative Health ( RH ) Institution Strength Failings Opportunities Menaces MoH – Sustainability of ongoing programmes – expanded web of activities – extremely motivated and committed staff – available fiscal resources – strong corporate image – uncertain when givers pull out – limited coverage of activities to certain countries merely – poorness of the general population taking to non usage of the available services – there is community support for the programmes/projects authorities support – political intervention – competition from NCWK – competition for clients from other NGOS/private sector STI/HIV/AIDS One of the RH concerns that have continued to impact a big population of Kenyans in their generative ages is STI/HIV/AIDS. In Embu District HIV prevalence is of great concern. Unless the spread of HIV/AIDs is checked the territory faces an at hand catastrophe. The civilization beliefs and poorness in the community are some of the major factors that have contributed to the rise in infection rate in the territory. The issue/problems that require pressing attending include: – Main issues/problems Issues/problems that require pressing and conjunct attempts in the territory are: oˆ‚? High incidence of STDs and HIV/AIDS oˆ‚? slow behavioral alteration oˆ‚? inadequate attention and support for orphans Analysis of establishments that trades with HIV /AIDS issues The Ministry of Health, NACC, OP, NGOs ( YWCA, KESPA ) and spiritual organisations ( ACK ) were identified as major establishments that can spearhead the battle against HIV/AIDs. A SWOT analysis of MOH/NCC revealed the followers: and fiscal facets of the programmes as summarized in the tabular array below: – Integration of population variables in the development procedure Institution Strength Failings Opportunities Menaces Ministry of Health, NACC – Expanded web to the grass root degrees and communities – extremely qualified forces – handiness of fiscal resources – hapless direction of available resources – deficiency of confidentiality of information particularly those septic – giver support for programmes and activities – community support for projects/programmes – expensive drugs, which can non be purchased by those septic – high poorness degrees of the population – deficiency of acceptance/stigmatization of those septic Institution Strength Failings Opportunities Menaces Non Governmental Organizations ( MYWO, KCS, ACK, FPAK ) – Qualified and committed forces – available fiscal resources – have web to rural countries – hapless coordination of programme execution – hapless direction of resources allocated for activities – sustainability of programmes in uncertainty – have an expanded web that can be exploited for their benefit – community support strong – there is authorities support for programmes – over dependance on giver support – competition among NGOs for donor support of activities 3.0 Chapter Three: GOALS AND OBJECTIVES OF OPINION POLL Develop realistic, specific and mensurable aims that identify PSC ‘ outlooks. The adviser will: a ) Identify ultimate Embu County place being sought B ) Develop clear and specific and mensurable aim that identify Leadership anticipated impact on consciousness, credence and action of each cardinal constittuent to the prospective campaigner degree Celsiuss ) Give attending to the cardinal nonsubjective covering with credence of the campaigner quality Table Drumhead Contentss of a logical model A Narrative Summary Verifiable Indexs Meanss of Confirmation Important Premises Goal: Develop realistic, specific and mensurable aims that identify PSC communicating outlooks. At the Agreement degree, within the period of this undertaking ( estimated clip ) A -Promotion of â€Å" bottom line † favorable public policy result A -Reduction cost of making run A -Support campaigning/operational effectivity Components will Support sentiment canvass cardinal implementers A -The program can be implemented given the resources, and civilization of the organisation Purpose: to incorporate all the PSC communicating plans, public instruction and protagonism attempts. A sentiment canvass planning Model A Proposed sentiment canvass Strategy: A sentiment canvass Program Plan Opinion canvass Components Plans -Goals set, mark audiences, strategic consequences identified A Programs, – Substantive and operational precedences and attacks defined – sentiment canvass plan direction, and plan resources set to implement the scheme -Implementation programs for sentiment canvass Should incarnate an iterative, orderly sentiment canvass procedure Should include audience with constitutional Key authorization and cardinal implementers Must reflect the cooporation and necessitate for/development attitude civilization, End products: constitutional sentiment. -Key scheme that provides the model for Opinion canvass related work of the county -Data collected from the component sentiment canvass study Correct and nonsubjective consequences Activities: a ) Identify and analyse the component with whom the county service and county leading interaction ( cleavage ) B ) Identify wants, footings, and outlooks degree Celsius ) Identify component demand vitamin D ) Identify societal, economic, political, cultural and technological trendsoutputs. vitamin E ) Identify ultimate County place being sought degree Fahrenheit ) Develop clear and specific and mensurable sentiment canvass objectives that identify Leadership anticipated impact on consciousness, leading credence and action of each cardinal public degree Fahrenheit ) Give attending to the cardinal nonsubjective covering with credence of the prospective campaigner development issue during the sentiment canvass g ) Determine the grade to which stated sentiment canvass aims have been met A identify concerns, precedences, issues, consensus Coevals of relevant cognition that will assist in Opinion canvass -All components A -Anyone who will be â€Å" at the tabular array † to O.K. strategic planning proposition A – All cardinal Implementers A – Parties who will be called on to implement the scheme 4.0 CHAPTER FOUR: Action Plan Create action programs and way for the organisation activity and cardinal messages. Measure 1: Develop Messages Messages are closely tied to end and aims. They deliver of import information about the issue and oblige the targeted audience to believe, experience, or act. They will: Show the importance, urgency, or magnitude of the issue Show the relevancy of the issue Put a â€Å" face † on the issue Be tied to specific audience values, beliefs, or involvements of the audience Reflect an apprehension of what would actuate the audience to believe, experience, or act Be culturally relevant and sensitive Be Memorable The messages developed by utilizing the worksheet provided in this annexure will be used in many ways. First, they are a set of statements that adviser and squad agree upon as conveying the cardinal information for PSC enterprise. They will non include all the item and back uping thoughts and informations that PSC may utilize in printed stuffs or other signifiers of communicating. The messages developed in the worksheets will go the implicit in subjects for your stuffs and activities. A motto will be developed based on them. Sets of speaking points will be developed will be usage in doing presentations. And they easy become the footing for wireless and print PSAs, the generation for postings, and may propose subjects for fact sheets, drop-in articles, and even letters to the editor or newspaper columns. Measure 2: Considerations for Questionnaire Construction Using effectual communicating Find cardinal fact about the components. Consideration of what will to be done at assorted phases. This will include determination about the Questionnaire design and Construction, beginning who will administrate the Questionnaire to the cardinal components ( tone, content, tone and manner, verbal and non verbal cue ) . Clarity-Questions must clearly Constructed assure the populace ‘s apprehension and to restrict the alterations for misinterpretation or inappropriate reply. Readability trials can assist find the reading degree required to understand drafted inquiries and aid authors to be painstaking about the choice of words and phrases. Consistency of subtopics-In an ideal universe there would be specific consensus on the significance of new findings, and all messages on a peculiar subject would be consistent. Unfortunately, consistence is sometimes elusive. The information in each subdivision will be analysed differentlyto make sense of the topic. Main points-The chief points should be stressed, repeated, and ne'er hidden within less strategically of import inquiries. Tone and appeal-A message should be reassuring, dismaying, disputing, or straightforward, depending upon the coveted impact and the mark audience. Messages should besides be true, honest and every bit complete as possible. Credibility-The helpers research worker should be credible and trusty. Public need-For a questionnaire to interrupt through the â€Å" information jumble † of society, the inquiries will be based on what the mark audience perceives as most of import to them, what they want to cognize about their prospective leader, and non what is most of import or most interesting to the arising County. Prior to concluding production, the questionnaire will be pretested with the mark audiences to guarantee public apprehension andfor intended responses. The adviser will first analyze what are the barriers and benefits to Embu County component thought, feeling, or moving on issue, what alteration in attitude toward ( the manner they feel about the issue county leading ) do County leading want to actuate in its components to run into its end, and eventually what alteration in the leading behaviour ( daily actions ) the county is seeking to accomplish. based on what the components know about past history, for them to to hear in order to believe, experience or move. This is because obliging inquiries will be used to actuate the component thereof to the candidate.. Chapter FOUR: IMPLEMENTING STRATEGIC Plan Implement the Plan Measure 1: Develop time-line and budget to implement the Opinion canvass. Many tools will be used for forming about clip, fundss, and staff needed to implement an enterprise. The undermentioned stairss will be usage to find execution of timeline, budget and staffing demands: a ) Develop budget and agenda B ) Prepare to implement the sentiment canvass Research programme Measure 2: 1. Listing all activities 2. Sketching the stairss under each activity, , in order, that will take to its completion 3. Delegating a budget estimation to each measure 4. Delegating a staffing needs estimation to each measure 5. working backwards from the activity completion point, delegate a day of the month for each measure in the activity. Table: Embu County sentiment canvass Strategic plan Citation No Phase Activity Schedule/ Time ( Weeks ) Cost ( Kshs. ) 1 Phase one: formative research Measure 1: Analyzing state of affairs ( contrivers, clients, co-workers, ultimate decision-makers, moneymans ) Measure 2: Analyzing Organization a ) Internal environment ( mission, vision and resources ) B ) Public perceptual experience and repute degree Celsius ) External environment ( rivals, oppositions and protagonists ) Measure 3: Analyzing populace a ) Identify and analyse the populace with whom the organisation interact ( cleavage ) B ) Identify wants, footings, and outlooks degree Celsius ) Identify demand for engagement in communicating vitamin D ) Identify societal, economic, political, cultural and technological tendencies 1 1 2 50,000 100,000 100,000 4 250,000 2 Phase two: strategic research Measure 4: Establishing ends and aims a ) Identify ultimate organisation place being sought B ) Develop clear and specific and mensurable aim that identify organisation anticipated impact on consciousness, credence and action of each cardinal public degree Celsiuss ) Give attending to the cardinal nonsubjective covering with credence of the message Measure 5: Explicating action and response schemes ( consideration of what is to be done at assorted phases ) Measure 6: Using effectual communicating a ) Decision about the message, beginning who will show the message to the cardinal populaces, tone, content, tone and manner, verbal and non verbal cue, 1/2 1/2 1 50,000 50,000 100,000 2 200,000 3 Phase three: Tacticss ( consideration of assorted communicating tools including seeable elements ) Step7: Choosing communicating tactics ( inventory trades with assorted communicating options ) a ) Face-to-face communicating and chances for personal engagement B ) Organizational media ( controlled media ) degree Celsiuss ) New media ( uncontrolled media ) vitamin D ) Ad and promotional media ( controlled media ) Measure 8: Implementing strategic program a ) Develop budget and agenda B ) Prepare to implement the communicating programme 1 2 200,000 200,000 3 400,000 4 Phase four: Appraising research ( rating and appraisal ) Measure 1: Measuring strategic program a ) Determine the grade to which stated aims have been met B ) Modify and go on with the communicating activity 1 50,000 1 50,000 5 Grand Total 8 900,000 .. Continued Appendix II: Survey tool ( Questionnaire ) Section A: Election Make you O.K. or disapprove of the occupation Embu County is making as County with devolve powers? Approve Disapprove Do n't cognize Make you O.K. or disapprove of the occupation County leading is making? Approve Disapprove Do n't cognize Right now, how interested are you in the 2012 senator election in the Embu County? Are you: Highly interested Very interested Slightly interested Not at all interested Which one of the undermentioned issues will be the most of import in make up one's minding your ballot for Senator? State how you agree. Issue Strongly hold Agree Disagree Strong disagree Economy Occupations security Health attention Immigration Taxs Ethics/government corruptness Environment Education Development Others ( Please stipulate ) †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ Do n't cognize If the 2012 Senator primary were held today, for whom would you vote if the campaigners were ( For mention: were the lone picks in the Senator primary, how would you vote? ( NAMES ) Regardless of how you plan to vote, which candidate do you believe has the best opportunity of being elected for the place of a senator for the Embu County in 2012 the general election? If the 2012 senator primary were held today, for whom would you vote if the campaigners were: ( PROSPECTIVE CANDIDATES ) ( Do n't cognize ) If ( PROSPECTIVE CANDIDATE of pick ) were the lone picks in the county primary, how would you vote? ( ROTATE ) ( Do n't cognize ) Thinking in front to the following general election, if the 2012 general election were held today for whom would you vote if the campaigners were: Which senator campaigner do you believe is more likely to make anything — including something unethical — to win the election? ( RANDOMIZE PROSPECTIVE CANDIDATES ) ( Do n't cognize ) Section B: Position ON SENSITIVITY AND CAPABILITY CANDIDATE Which senator campaigner do you believe is more likely to make anything — including something anticipated — to win the election ( PROSPECTIVE CANDIDATES ) ? Which senator campaigner do you believe is most prepared to get down taking the state on twenty-four hours one of taking office? ( PROSPECTIVE CANDIDATES ) Regardless of how you plan to vote, which senator campaigner do you believe is the most positive? ( RANDOMIZE ) Regardless of how you plan to vote, which senator campaigner do you believe is the most likely to make something that would abash the county? ( RANDOMIZE PROSPECTIVE CANDIDATES ) Do you believe ( PROSPECTIVE CANDIDATES ) is doing unjust onslaughts against the rival ( s ) ? ( ROTATE NEXT QUESTIONS harmonizing to PROSPECTIVE CANDIDATES ) Yes No Do n't cognizeFrom a gender position, do you believe it is more hard for adult females to acquire in front in today ‘s universe? ( ROTATE )Yes. No. Both the same Neither Do n't cognizeDo you believe the ( PROSPECTIVE CANDIDATE ) run tried to utilize ethnicity as an issue against the Minority?Yes No Do n't Know In respect to the Embu County, and in peculiar the degeneration of authorities, who do you believe benefits most from the recent new fundamental law promulgaration? Presidential Senator components No 1 Do n't cognize Do you believe your pick senator should be, or non be held at all the clip, responsible, and accountable for whatever, is decided, implemented and the subsequent result in the county? Yes, No Do n't cognize Briefly explain†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ If Senators were elected for Embu County, who do you believe your pick would truly be Senator? Yes No Briefly explain†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .. Do you believe the senator would be in truly be in charge, or would at that place be a carbon monoxide senatorship? Would truly be in charge co-senator ship Do n't cognize Briefly explain†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .. If ( YOUR PROSPECTIVIVE CANDIDATE ) of were elected Senator and got into a hard County policy state of affairs with another leader, would you anticipate the senator to leap in to support the manner PROSPECTIVE CANDIDATE ) has been making on the run trail? Yes No Do n't cognize Section C: INDIVIDUAL CONSTITUENT PROSPECTS IN REGARD BACKGROUND How would you rate your personal fiscal state of affairs by voting you campaigner of pick? excellent, good, merely just hapless Do n't cognize A twelvemonth from now, do you believe your personal fiscal state of affairs will be better worse Better Lapp Do n't cognize ) Have you personally felt a downward tendency in the economic system or do you believe that ‘s merely something intelligence newsmans are speaking about? Personally felt downswing Merely something intelligence newsmans talk about Neither Do n't cognize The Parliament is presently debating an economic growing bundle that could Include, a revenue enhancement discount wellness insurance of a few 100 shillings. If you received a revenue enhancement discount in the following few months, what do you believe you would make with the money — save it or pass it? Salvage it Spend it Spend some salvage some Do n't cognize Section C: Political Designation Many will hold that, political parties, current political issues and the campaigners that are up for election are the cardinal factors that determine citizens ‘ ballot picks. When you think about political relations, do you believe of yourself pick as dependant of, Partiality and political orientation Party Identification and Ideological party Orientations Individual campaigner – degree grounds Do n't cognize How do you experience near to one of the parties? ( LIST PARTIES ) . Do believe of ego as near to any peculiar party? † If NO: identifiers ( â€Å" yes † ) Make experience self a small closer to one of the parties than the others? â€Å" ( sympathisers ) Do n't cognize, no reply mugwumps ( aˆzno, non near † ) Let me advert some people who have said that they will seek the nomination for SenatorShip in Embu. ( Prospective Campaigner ) . If the following Embu primary for senator were being held today, for which one of the undermentioned campaigners would you vote? ( If â€Å" non certain, † ask: ) Well, which manner do you tilt? Now I ‘d wish to inquire a few inquiries specifically about ( PROSPECTIVE CANDIDATE ) Let me read you a figure of features and inquire you to measure ( PROSPECTIVE CANDIDATE ) on each one. For each point, delight state me whether you feel positive about negative about her, or whether you have impersonal or assorted feelings about her. Please State how positive you experience? Feel Positive Feel Negative Have Neutral/Mixed Feelingss Not Certain Please remark on about your ( Prospective Campaigner ) Experience and competency†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . †¦ †¦ †¦ †¦ .. Valuess and character†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . Warmth and compassion†¦ †¦ †¦ †¦ †¦ . Personality and manner†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . Her places on the issues†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ Asked of on behalf the respondents ( FORM A ) . In footings of ( PROSPECTIVE CANDIDATE ) attack to the issues, do you believe as PROSPECTIVE CANDIDATE ) being broad, centrist, conservative in the attack to the issues ( IF â€Å" LIBERAL † OR â€Å" CONSERVATIVE, † ASK for account: ) And do you believe that is really ( liberal/conservative ) or slightly ( liberal/conservative ) in her attack to the issues? State how broad. Preposition /Candidate Very broad Very broad Slightly broad Slightly conservative Moderate Very conservative Not certain

Richman Investments “Internal Use Only” Data Classification Standard

Richman Investments â€Å"Internal Use Only† Data Classification Standard The â€Å"Internal Use Only† data classification standard at Richman Investments will include the most basic IT infrastructure domains to include the User Domain, Workstation Domain, and the LAN Domain. This will encompass all users and their workstations, as well their access to the internet and company server databases and any information in between. The User Domain will enforce an acceptable use policy (AUP) to define what each user can and cannot do with any company data shall he or she have access to it.As well as with company users, any outside contractor or third-party representatives shall also need to agree and comply with the AUP. All users must be properly identified and sign this AUP prior to gaining any access whatsoever to the company network. No exceptions. Any violation will be taken up with company executives and/or the authorities to assess further punitive action. The Workstatio n Domain includes all workstations approved on the company network. No personal devices or removable media may be used on this network. All devices and removable media will be issued by the company for official use only.To access any workstation, a user will need to be first verified, then setup with an account to be logged in with a username and pass code adhering to the IT departments set standards. All systems will undergo regular updates and be provided with anti-virus and anti-malware software for system monitoring. Access Control Lists (ACLs) will be drawn up to appropriately define what access each individual will have. Any violations will cause an immediate suspension of privileges and again the person(s) in violation will be subject to company executives decisions and/or the authorities for punitive action.The LAN Domain will include all data closets, physical elements of the LAN, as well as logical elements to be designated by authorized personnel. Authorized personnel wil l be properly screened and authorized by the IT department head and given a special access card with separate pin code as well their normal username and pass code. Each closet will require this special access card and code to gain admittance. Each server will also require this card and code along with separate username and login credentials.Any hardware, software and equipment is to be installed by these persons only on any machine. Along with that, they will assure proper print, e-mail, and file server setups. They will also be responsible for designating access to users according to ACLs. This includes setup and securing any company Wireless Access Points (WAPs) for use with company devices only. Any violations will be cause for immediate removal of special access rights and suspension of privileges. Again they will be dealt with by company executives and/or the authorities for further punitive action.

Summary the video Essay Example | Topics and Well Written Essays - 500 words

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American literature of the Vietnam war is essentially colonial in form Essay

American literature of the Vietnam war is essentially colonial in form and focus. You may use examples from poetry, science fiction and other forms (such as mus - Essay Example rsonal aims declared a few months after his election for President: â€Å"I do not want to be the President who built empires, or sought grandeur, or extended dominion. I want to be the President who educated young children to the wonders of the world. I want to be the President who helped to feed the hungry †¦ the poor to find their own way†¦ who helped to end hatred among his fellowmen and who prompted love among the people of all races and all religions and all parties. I want to be the President who helped to end war among the brothers of this earth† (â€Å"An Outline of American History†, United States Information Agency, 87-203 (165), p.173, 174). As to many writers who have been writing about the American war in Vietnam, it seems to me President Johnson’s words have nothing in common with reality. It is not up to me to criticize US politics; however, it is the politics that is responsible for the writings of these writers, in both positive and ne gative terms, since many of the writers have actually fought in this war. And their works seem to be colonial in form and focus? If I had fought the Vietnamese War and wrote my poetry in the trenches, would my poetry have been colonial in form and focus? One thing is certain, though: I would have put all my prayers in my poetry, and aren’t prayers among the many things that characterize the American colonial period literature? Speaking of prayers, we must highlight the influence of Puritanism on literature. Although American literature begins with the Native Americans’ oral narratives, myths, legends, songs, during the colonial period it is strongly influenced by the Puritans, considered the most educated and religious people who worshipped God and praised Him and Christian religion in their writings. Puritans wrote mainly of the spiritual dangers of the soul in the form of complex metaphysical poetry, religious history, lyrics, sermons, theological tracts, etc., but always about the constant battle between

European Union Financial Transaction Tax Essay Example | Topics and Well Written Essays - 2500 words

European Union Financial Transaction Tax - Essay Example The proposed transaction tax is different from a resolution levy or bank levy. Some governments have it in mind to impose bank levy in order to insure banks against future bailouts. However, this issue remains a matter of controversy amongst member states of European Union. The executive of the European Commission was to carry out a study to determine if it is appropriate to impose the tax on European Union alone. Tobin-style taxation method was imposed on EU’s sector of finance for purposes of generating direct revenue. The European Commission also suggested reduction of levies existing in the 27 state members. The new transaction tax was to ensure that the financial sector paid its fair share since it had been under-taxed for long (Collins 2011). The proposal effectively introduces a new minimum of rating taxes and harmonizes different taxes that exist in the EU’s financial transactions. This initiative will further aid in reducing competitive single market distortion , will discourage trading activities that are risky, and it will complement measures for regulations that are meant for avoiding crises in the future (Davidson 2002). The taxes will be levied on every transaction between institutions of finance as long as any of the involved parties in the transaction is within the EU location. The targeted institutions include; insurance companies, investment firms, pension funds, banks, hedge funds amongst others. House mortgages, insurance contracts contributions, bank loans to medium and small enterprises, spot transactions of currency exchange and issuance of shares and bonds on primary market will not be subjects to taxation (Mooslechner, Schuberth and Weber 2006). However, taxes will be imposed for secondary markets bond trading (Stigler 1971). The institution of finance is required to pay the rate of tax as per its residential country regardless of the actual trade location. The tax will cover all the transactions involving Europeans firms w ithout considering where the transactions took place. In this case, the brokers transacting on behalf of clients, are in a position to pass the tax unto the client. The European Union is composed of 27 state members amongst whom some are for the implementation of the transaction tax while others like the United Kingdom are opposing it. The government of the United Kingdom threatens to use its veto power to stop the proposal implementation unless it is introduced globally. The member states that are for the implementation suggest that the taxing should be implemented within the few member states euro zone and exclude the states that are reluctant. The general public opinion is that the financial transaction tax should be implemented be it global or within the European Union. People feel that it is a high time the sector of finance helped in repairing the damage resulting from economic crisis. The commission had launched consultations with the public in order to obtain feedback from t he stakeholders on the financial sector taxation initiative. The consultations are to aid in testing assumptions, collecting evidence relating to the definitions of problems, assessing impacts of set policy options and consulting on detailed aspects of the design and feasibility of policy options. Critics are stating that, Britain would disproportionately shoulder the negative consequences of the financial tra

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Query letter and outline Assignment Example | Topics and Well Written Essays - 500 words

Query letter and outline - Assignment Example A modification of the guidelines, through the eighth Joint National Commission (JNC-8) suggested inefficiency of the previous guidelines and possible improvement in management of blood pressure. A majority of hypertension patients, however, fails to manage their blood pressure and this identifies significance of the hypertension as a health concern. The article investigates and reports on common practices in prevention of hypertension and management of blood pressure among hypertension patients and effects of the practices on quality of health, in a seminar set up. Using comparative analysis, effective practices are identified and are compared with provisions of JNC-8 guidelines with the aim of promoting awareness and use of JNC-8 guidelines among nurse practitioners. Publishing the article will, therefore educate nurses of best practices for management of hypertension and, through awareness, influence them to use the practices for better health. The publication will therefore achieve the journal’s objectives of promoting education and improving care practices. The Journal for Nurse Practitioners. (2015). Guide for authors. The Journal for Nurse Practitioners. Retrieved from:

IMPLEMENTING CHANGE IN HEALTH CARE (UK) Essay Example | Topics and Well Written Essays - 2500 words

IMPLEMENTING CHANGE IN HEALTH CARE (UK) - Essay Example How easy is it for people to give up their belief in their own competence Sometimes the need for learning new skills is recognised formally by an organisation when it builds training events into the change programme. Change affects people in different ways, but management experts tend to agree that people go through similar stages in order to come to terms with change. From this transition from resistance to acceptance of change to move into the desired future situation would depend mainly on tow factors, available resources and the willingness to change. Some theories cane be of help to assess this. Lewin's (1951) model of change is one of the most frequently used and easily understood approaches to planning and implementing change in organizations. Many people have added their own elaborations to this model, but its basic ideas remain the same. The basic elements of Lewin's change model are unfreezing, change, and refreezing. Assuming that a work situation is basically stable before change is introduced, although some changes occur naturally, people tend to stay in the "comfort zone" meaning they are generally accustomed to each other, have a routine for doing their work, and are pretty confident that they know what to expect and how to deal with whatever problems may arise in the course of a day (Lewin, 1951, 1-23). A change of any magnitude is likely to move people out of this comfort zone into discomfort. Lewin calls this movement unfreezing. People resist change for a variety of reasons, which vary from person to person and situation to situation. Some are ready to risk ch ange, and others seem to prefer maintaining the status quo. One change in routine provokes a storm of protest, whereas another change is hardly noticed. Resistance to change comes from three major sources: technical concerns, psychosocial needs, and threats to a person's position and power (Lewin, 1951, 35-41). Lewin suggested a way of looking at the overall process of making changes. He proposed that organizational changes have three steps. The first step involves unfreezing the current state of affairs. This means defining the current state, surfacing the driving and resisting forces and picturing a desired end-state. The second is about moving to a new state through participation and involvement (Lewin, 1951, 45-53). The third focuses on refreezing and stabilizing the new state of affairs by setting policy, rewarding success and establishing new standards. Lewin's three-step model uses the organism metaphor of organizations, which includes the notion of homeostasis. This is the tendency of an organization to maintain its equilibrium in response to disrupting changes. This means that any organization has a natural tendency to adjust itself back to its original steady state (Lewin, 1951, 57-78). Lewin argued that a new state of equilibrium has to be intentionally moved towards, and then st rongly established, so that a change will persist. Lewin's model was designed to enable a process consultant to take a group of people through the unfreeze, move, and refreeze stages. For example, if a team of people began to see the need to radically alter their recruitment process, the consultant would work with the team to surface the issues, move to the desired new state and reinforce that new state (Lewin, 1951, 85-99). Lewin's ideas provide a useful tool for those considering organizational ch

Solid and Melting Point Essay Example for Free

Solid and Melting Point Essay (2pts) Indicate the correct waste container for the following compounds: a. hexane non-halogenated organic b. 10% NaOH aqueous c. methylene chloride (dichloromethane) halogenated organic d. magnesium sulfate solid e. sodium hypochlorite halogenated organic 2. (1pt) Describe the proper way to separate ground glass joints if they become stuck. The proper way to separate ground glass joints is to hold the two pieces of glassware with paper towels so that your hands are touching as close to the joint as possible and pull with a firm grip. Try to loosen with a slight twisting motion. If that does not work try to tap with a wooden handle and try to pull apart. Lastly you can heat the joint with hot water or steam bath, but to be careful not to over heat. 3. (1pt) What is a solute? What is a solvent? A solute is the solid that is dissolved in a liquid. The solvent is the liquid in which something is dissolved. 4. (1pt) What is the purpose of a water trap (used during vacuum filtration)? The purpose of a water trap is to prevent filtrate from being sucked into the vacuum system. 5. (2pts) What is the difference between crystallization and precipitation of a product? List three differences. Crystallization forms crystalline solids while precipitation produces amorphous solids. Crystallization is slow and a pure compound comes out of solution and precipitation is fast and a mixture of compounds falls out of solution. Crystals have an ordered structure than amorphous solids and are harder to produce. 6. (1pt) What will happen if you choose a solvent whose boiling point is higher than the melting point of the compound to be crystallized? The solvent would boil out before the compound could melt. 7. (1pt) How does the melting point of a product help determine its purity? The purer the material the higher its melting point and the narrower its melting point range is. The range should fall in to the melting point range of what the substance you are determining its purity for. 8. (1pt) Generally describe how to predict solubility. Like dissolves like. The solvent/solute molecules are structurally similar so the solute will dissolve in the solvent.

The Most Dangerous Game Essay Example for Free

The Most Dangerous Game Essay What if it the issue about the important idea in the story? The most important idea is about the character Rainsford versus nature, Rainsford versus himself, and Rainsford versus Zaroff. In the story â€Å"The Most Dangerous Game† by Richard Connell the main character, Rainsford, experiences both have internal and external conflict. Rainsford experiences have the external conflict. For example, when he fell in the ocean and had a tough battle with the water â€Å"He struggle up to the surface and tried to cry out †¦ him gag and strangle†. Rainsford barely have enough energy to swim to the Ship-Trap Island. He were had struggle with the water and trying to fight back for his life. In addition, when he on the ship with his friend and talk about the weather† ‘Nor four yards’, he admitted Rainsford. ‘Ugh! It’s like moist black velvets’ †. The weather is really bad, and it so dark even he has good eyes but he can’t see anything if it kind of far. The weather is an effect to how Rainsford fell in the ocean. Rainsford external conflict show that how he versus the nature and himself. Rainsford’s internal conflict created many mental challenges for him. For example, when he fell out of the ship, in the ocean he had to stop panicking or he would drown â€Å"A certain cool headedness had come to him it was not the first time he had been in a tight place†. He had been danger place many times so he had more experience and know what to do. He is a very brave person, if it was someone else may be the will be really scared and don’t know what to do. In addition, when in the jungle he keeps telling himself that he will not lose his nerve â€Å"I will not lose my nerve. I will not†. He had to control himself to go through all the game. If he being scared and don’t know do anything he may lose the game. In Rainsford internal conflict it show he is a brave person, how can he control his thinking to be life. Connell has written a story about hunted people, a serious game in the world. There is a lot of people get lost, have to play the game, and got killed by a man. Nobody knows who they are. But one day, a man comes to the island. He also has to play the it. â€Å"The Game†. And he win.

A Pair Of Tickets English Literature Essay

A Pair Of Tickets English Literature Essay A Pair of Tickets by Amy Tan explores the relationship of ethnic, identity, heritage and place and setting. According to Oxford dictionary, self-identity is the recognition of ones potential and qualities as an individual especially in relation to social context. June May the protagonist in this story, denies herself as a Chinese. She was raised in San Francisco as a Chinese-American. Her mother grew up in China and immigrated to America whereas June May born in America and grew with American culture. Jane May has not been raised in China and never had been able to relate to the Chinese way of life or felt Chinese. As she sees the relationships and the style of life, she is able to have a look at the way her both parents had been raised and why they thought and felt different than she did when she was growing. After June Mays mother passes away, June May tries to find her true roots and origin. Initially, Jane May has trouble accepting herself as Chinese despite her Chinese blood identity. She did not understand what her mother meant when her mother said once you are born Chinese, you cannot help but feel and think Chineseà ¢Ã¢â€š ¬Ã‚ ¦ It is in your blood, waiting to be let go (Tan 218).She often felt embarrassed by her mothers behavior. June May was born in America and goes to American school. She starts to claim herself as a part of American by making friends with Caucasian. As educated under American culture, she thinks in an American way. Therefore, she wants to be more associated with her Caucasian friends. Ethnic minority members have actually learned and acquired Western values and patterns in their behavior. The ways in which people express their emotions and interpret the facial expressions and bodily gestures of others are instances of such psychological features (Fong 265).She denies her Chinese identity as she does not want to be an outsider in a foreign count ry and wants to be more associated with Americans in Americans way. She does not want to follow her mother by being Chinese as it embarrassed her by haggling with store owners, pecking her mouth with a toothpick in public, being colour blind to the fact that lemon yellow and pale pink are not good combination for winter clothes(Tan 218). She feel embarrassed by doing so in public as people will look down at her and does not want to be stereotyped by Americans. She does not admit herself as Chinese. Since June May is primarily ignorant of Chinese culture, she assumes that the stereotypical behaviors that her mother sometimes expressed are representative of what it means by being a Chinese. June May begins to accept the reality of her being a Chinese when she travelled to China with her father. At China she start to realize how her mothers past influenced her present life. She also realizes that her family history is in China. The story begins when June May enters Shenzhen, China and she starts to feel her cultural identity changing, I feel different. I can feel the skin on my forehead tingling, my blood rushing through a new course, my bones aching with familiar old pain. And I think, my mother was right. I am becoming Chinese (Tan 217). Upon arrival, she becomes nervous and try to assimilate there is a conflict because her thoughts seem to go back and forth between being Chinese and continually questioning heritage. She begins to realize her mother was right because her mother was reflecting how much her family had to go through and leaving her life in China to go to America. According to Harold Bloom who cites Ben Xu wrote She once associated with being a Chinese, wh en she was unable to understand what her mother said that a person born Chinese cannot help but feel and think Chinese(Bloom 55).Jing Mei begins to understand the other side of her mother, and the strength of her soul on the way to Guangzhou... their mother-their mother was coming, whereas my mother was dead.(Tan 220).Jane May even saw her father crying as he has so much history in China. She was surprised with her fathers reaction as she understands what does family attachment means. This view is evident in line And I cant help myself. I also have misty eyes, as if I had seen this a long time ago (Tan 218). She felt the difference once she entered the city because she realized she did not accept herself as a Chinese. She realized that she did not embrace her culture when she was growing up as she told herself at the age of fifteen that she was American. Once Jane May and her father disembark from the train, they must wait in the line to be processed through customs. That incident reminds Jane May of her waiting for a bus in San Francisco. She remarks I am in China, I remind myself (Tan 222). This shows that she still reaching back for a sense of familiarity. She has not reached the place where she has fully embraced her roots. She questions herself whether the customs officers will believe that her passport is truly hers as she is heavily make up in the picture. For that day, she is without make up and perhaps they will think she is a true Chinese and it is a forged passport. I wonder if the customs people will question whether Im the same person in the passport photo. In this picture, my chin length is swept back and artfully styled. I am wearing false eyelashes, eye shadow, and lip liner (Tan 222). As quickly that thought comes to mind, Jane May dismisses it because she rationalizes, within her own mind, that her height is much ta ller than most Chinese women. I stand five-foot-six, and my head pokes above the crowd so that I am eye level only with other tourists (Tan 222). She is complicated with her past and her current life. It is clearly shown when Jane May was completely westernized; throughout her life in America and Jane Mays mother did her best to instill in her the identity of a Chinese. Jane May only a few minutes later introduce herself to her family by her Chinese name, Jing Mei although her passport reveals her American name of June May. This marks the beginning of her acceptance of her true identity as a Chinese woman. She still struggles to accept all these strange encounters. There is another indication of Jing Meis American upbringing and her lack of being current on Chinese modernization and culture when she visits the hotel. The taxi stops and I assume weve arrived, but then I peer out at what looks like a grander version of the Hyatt Regency. This is communist China?(Tan 226). She exclaims! Americans culture tends to instill in its citizens a mindset about other cultures particularly those to which are antagonistic and Jing Mei is the example of how we sometimes think we are the only ones who have certain things or certain experiences. When she sees things are very similar, she begins to accept all the things that represent Chinese culture. Strangely enough, she begins to envision her first Chinese meal of a big banquet with one of those soups steaming out of a carved winter melon, chicken wrapped in clay, pecking duck, the works. However it is ironically hamburgers, French fries and apple pie, the stereotypical American dinner ( Tan 227). Jing Mei discovered herself more when her father shares a time of intimate story telling about Suyuans (Jing Meis mother) heartbreaking journey from China to America during Japanese invasion and how her mother was forced to leave behind her twin daughters back at China due to her sickness and also starvation. Finally, Jing Mei discovered the meaning of her mothers name, Suyuan which means long cherished love. After Jing Mei gradually understands her mother and about her sisters, she gains respect towards her mother as she learns the battle her mother has fought to get to America and she slowly realizes how important it is for herself to meet her half sisters, Chwun Yu and Chwun Hwa. When Jing Mei arrived at Shanghai, Jing Mei met her twin sisters. It is cherished wish that her mother dreamt of Jing Mei eventually meets up with her half sisters and realizes that they all resemble their mother.

A Day in the Life of a Teacher Essay -- Papers

A Day in the Life of a Teacher I hear the sound of my alarm clock at 6:30am. Time to get up! I wish it was Saturday, no school! No, I'm not a child, nor a student, but a teacher! You don't think we enjoy everyday at work, do you? No. That's rubbish. Let me continue with my story of a day in the life of a teacher.. As I force myself out of bed, a chilling thought comes over me. It's Wednesday. This means I still have three whole days to get through until the weekend. Better get a move on if I want to make it on time. First, I take a shower. I do this every morning to liven myself up and to prepare for the day ahead of me. Today first up we have a whole school assembly. That's one reason why I don't like Wednesdays. The other few reasons I particularly don't like the day Wednesday is that I have recess yard duty and in the afternoon is the paper parade. I step out of the shower, thinking such thoughts of what has been happening in the last few days and what I have to do today. I get dressed and go out to have breakfast. Mmm, I like breakfast, my last chance in the morning to relax and not think about work, but it eventually creeps into my head anyway. Once I am finished I remember and organize, well I try to remember and organize everything that I will need. Which is a lot. When I arrive at school, about 10 to 8 I park, load up my stuff and walk to the front office. In the staff room I have a social chat to the other teachers, we talk about assembly, make our coffee or tea and get ready to leave. With a mug in one hand, handbag and everything else in the other, we back onto the staff door and out the front office. You can... ...up to the office. I have no time and energy to deal with them. I have a rather small class now so I actually have a nice afternoon watching the kids and marking work. I ask them to pack up and that takes a while but I think the kids don't mind because it's always fun to do art. Even cleaning up! The last bell goes and I sigh a breath of relief. It's a busy day for a teacher and the afternoon has just begun. After the students leave I then go ahead and work for another hour or so typing and planning for the next day, I get so much more work done when the students are all gone. When I feel I've done enough I go home and spend the rest of my day doing ordinary things, like crafts, or watching TV or grocery shopping. I love what I do because I'm interacting with people all day and children can be wonderful sometimes!

Alice Walker :: essays research papers

†¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alice Walker was born on February 9, 1944 in Eatonton, Georgia. She was born into a poor sharecropper family, and the last of eight children. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  At the age of 8 she was accidentally shot in the eye by her brother and was blinded on one eye until she the age of 14 when she got an operation and regained some of her sight. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This experience made her very secluded and reserved. She thought a lot about suicide but found comfort in writing. She became an observer rather than a participator in everyday life. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alice Walker herself has said: â€Å"I believe it is from this period – from my solitary, lonely position, the position of an outcast – that I began really to se people and things, really to notice relationships and to learn to be patient enough to care about how they turned out...† †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  She was one out of only six black students at the Sarah Lawrence College in New York where she received her Bachelor of Arts degree in 1965. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW has had some problems of her own; she was very depressed after an abortion in senior year at college. She slept with a razor under her pillow for three nights as she wanted to commit suicide. Instead she turned to writing and in a week she wrote the story â€Å"To Hell with Dying†. She only stopped writing to eat and sleep. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW always turned to writing when she was depressed, in these periods she got the greatest inspiration to her stories. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW and her ex-husband Melvyn Leventhal were the first legally married interracial couple to live in the state of Missisippi (married in 1967, divorced in 1976). They had a daughter, Rebecca. She later remarried fellow editor Robert Allen. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW was active in the Civil Rights Movement of the 1960’s. She has spoken for the women’s movement, the anti-apartheid movement, for the anti-nuclear movement and against female genital mutilation. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW calls herself â€Å"a womanist â€Å", her term for a black feminist. She is one of the female Afro-American writers founding the concept â€Å"New Black Renaissance† . Style †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW’s work is deeply rooted in oral tradition; in the passing on of stories from generation to generation in the language of the people. To AW the language had a great importance. She uses the â€Å"Slave language†, which by others is seen as â€Å"not correct language†, but this is because of the effect she wants the reader to understand. Alice Walker :: essays research papers †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alice Walker was born on February 9, 1944 in Eatonton, Georgia. She was born into a poor sharecropper family, and the last of eight children. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  At the age of 8 she was accidentally shot in the eye by her brother and was blinded on one eye until she the age of 14 when she got an operation and regained some of her sight. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This experience made her very secluded and reserved. She thought a lot about suicide but found comfort in writing. She became an observer rather than a participator in everyday life. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alice Walker herself has said: â€Å"I believe it is from this period – from my solitary, lonely position, the position of an outcast – that I began really to se people and things, really to notice relationships and to learn to be patient enough to care about how they turned out...† †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  She was one out of only six black students at the Sarah Lawrence College in New York where she received her Bachelor of Arts degree in 1965. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW has had some problems of her own; she was very depressed after an abortion in senior year at college. She slept with a razor under her pillow for three nights as she wanted to commit suicide. Instead she turned to writing and in a week she wrote the story â€Å"To Hell with Dying†. She only stopped writing to eat and sleep. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW always turned to writing when she was depressed, in these periods she got the greatest inspiration to her stories. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW and her ex-husband Melvyn Leventhal were the first legally married interracial couple to live in the state of Missisippi (married in 1967, divorced in 1976). They had a daughter, Rebecca. She later remarried fellow editor Robert Allen. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW was active in the Civil Rights Movement of the 1960’s. She has spoken for the women’s movement, the anti-apartheid movement, for the anti-nuclear movement and against female genital mutilation. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW calls herself â€Å"a womanist â€Å", her term for a black feminist. She is one of the female Afro-American writers founding the concept â€Å"New Black Renaissance† . Style †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AW’s work is deeply rooted in oral tradition; in the passing on of stories from generation to generation in the language of the people. To AW the language had a great importance. She uses the â€Å"Slave language†, which by others is seen as â€Å"not correct language†, but this is because of the effect she wants the reader to understand.

Henry David Thoreau and the Power of Non-Violent Resistance Essay

Thoreau contends that men have lost the free will to make individual decisions regarding war, slavery, and domestic issues because government imposes on its citizens only in its own self interests. (Thoreau 1706). He states government loses its integrity when willing to consider profit over the interests of its citizens, and basic human rights such as slavery and war. (Thoreau 1707). He considers slavery as a â€Å"hateful and stupid enterprise? (Eulau 119). Thoreau feels such deep disgrace being associated with a government who condones slavery, that he refuses to vote, pay taxes, and makes his only contact with this government the tax collector. (Eulau 121). Thoreau personally does not want to be bothered with the issues of government or slavery, but because of his writings he is sought out by Abolitionists to give speeches for them. He feels idealism, individualism and democracy are not achievable in a society willing to maintain slaves. (Eulau 123). He is obsessed with right, t ruth and justice for all citizens and encourages nonviolent resistance as the means to effectively abolish slavery. (Eulau 124). This position is different than most Abolitionists of the time. During this time most of his attention is directed at the southern slaves states. The Fugitive Slave Law of 1850 is the event that leads him to become detached from the State. The treatment of a runaway slave weighs heavily on his emotions. His anger leads him to encouragepeople to withdraw farther from the State ...

Positioning Background Essay

Beginning of Positioning Positioning term This is awkward. Why not â€Å"The term positioning†¦Ã¢â‚¬  started in 1972, when Ries and Trout wrote several articles about â€Å"The Positioning Era† for the trade paper Advertising Age. It because ? familiar when more than 1000 speeches have had been given about Positioning among 21 different countries around the world to advertising groups. In addition, more than 150,000 copies of the â€Å"little orange booklet† were distributed which reprints the Advertising Age articles. (The Battle for your mind, 3) This paragraph has awkward wording. Also, check your tenses. What does Positioning Mean Many authors, professors and experts came up with the meaning of positioning; despite their differences they all have the same meaning. According to Ries and Trout (date) Positioning is not what you do to a product, Positioning is what you do to the mind of the prospect (Book). Explain further. Similarly Jack Trout defines Positioning as to know how to grammatically wrong differentiate yourself from your competitors ( Paper). While Kotler (date) mentioned in his book as is the way that consumer defined the product on important attributes and how the place of produce in the consumers’ mind relative to competing products. (Armstrong & Kotler page 185)   This entire sentence is confusing. Rephrase it or break it down into several sentences so the idea can be better understood. after reviewing other authors definitions , we came up with our own definition so we can describe positioning as creating and designing a remarkable place in the market for certain product to be kept in the target market’s mind in order to increase or maximize the potential benefits. (Orange book, 172), (Red Book, 237), (Kotler Book, 310) There are missing articles here. Check grammar. The content is good and the idea is presented well enough. Importance of Positioning Going through several researches and books about Positioning strategy has shown how this strategy is playing an important role in the marketing. Implementing Positioning method gives the reason to buy your product rather your competitors’ product as Trout mentioned in his article (You have to tell your story as to why you are different or better). (The business Time Singapore) Another role of positioning is that, if a company does a great job pf positioning the market will not get confused and it would be much easier for the company to do the rest just by taking it from the positioning strategy such as the marketing planning and differentiation.(Kotler Book , 310)In addition, positioning really help the companies to produce differ and unique product from current and potential competing product, which can attract the target market in a positive way. Beside that, although there are continuous stream of advertising, customer would accept only the product that stuck in their mind due to knowledge or experience http://www.quickmba.com/marketing/ries-trout/positioning/. Also, concerning to the main point of positioning which is based on differentiation as Ries and Trout view it as a creative strategy must be taken for an existing brand in an overcrowded marketplace. . ( tree book , 193,194)   Check nouns that have to be pluralized. Grammar is wrong in certain sentences. Also, the first sentence is very confusing. Try breaking the ideas down into different sentences. Being successful is very easy when the product is well known and has a significant place in the market, while it could be very difficult if there is no major a little difference between the products. Therefore the succeed of firm’s positioning efforts is really very important. ( tree book , 193,) , This is similar to what is mentioned in to Trout & Al Ries book ( The Battle for your mind) , which is the easiest way to get into the consumer’s mind is to be the first , while being the second is nowhere.( The battle for your mind /19,21) Positioning Steps There are several steps to be followed in order to use Positioning strategy , which is mainly not about create new product , but its about manipulate with what’s already up there in the mind.( The battle for your mind , 5). But positioning steps can differ from author to author, as a result of that positioning step for two different authors will be explained below in order to came up with the summitries and difference: Walker & Boys Positioning Steps Walker and Boyd subtract the main steps from Ries and Trout books, articles. So any company who wants to reach the required position for its products and evaluating the new strategies for positioning a new entry, there are 8 steps outlined should be follow. These steps can be followed are very applicable as it can be use for product and service in any area. Here are the steps below: Identify a relevant set of competitive products: In this stage, marketers should make a positioning analysis, which means knowing the customer‘s opinion about certain products that can satisfy their basic needs and knowing our product’s competitors. But in order to know the products position in the market, marketer should use the positioning map (It called sometimes the perceptual map, its an excellent tool to know the brand position very well, it shows the position of new product with its competitors) which was the idea of Richard A. D’Aveni that came up several years ago. The market research is very necessary in this stage in order to get customer perception of the new product concept comparing with the same produce that have the same attributes. http://www.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=R0711G&ml_action=get-article&print=true Here is the example of positioning map: Two suggested criteria are used in order to make the judgment and the criteria are Fast delivery, limited or wide choice and comfortable environment. Then several brands are used in the map regarding how it position in the consumers’ mind considering the criteria. For example of that MacDonald is position as the fastest delivery service but limited choice unlike Caff Nero. This doesn’t mean that certain brand is better than another, it’s just that each brand is different and has special attributes. http://media3.bournemouth.ac.uk/marketing/10branding/05position.html Identify determinant attributes: Basically, positioning is really based on several attributes .But theoretically the consumer’ choice can be influenced by a small amount of features or benefits, because the greater number of features use for positioning a product, the greater the chance of confusion or even disbelief will be according to Trout & Al Ries (if you try to be all things to all people, you wind up with nothing). So, narrowing the focus of your expertise would be better in order to establish a unique position as specialist. (Battle for your mind, 195) However, using one or more features for position a product would really make the consumer recognize to attach that features with the product .So, the main attributes are: Features: It’s mainly used for physical product like the fastest or quietest product. Benefits: It’s the same as features which means it related to the product in direct way such as Volvo’s known on its safety and durability. Price/Quality: as Wal-Mart position itself as the lowest price seller of quality product and it has been very successful with that. Country or Geographic area: which means the product name include the name of country producer such as French wines and Russian Vodka. Determine consumers’ perceptions: In order to create perceptual map, marketers use several tools to collect and analyze customer’s perceptions about competitive positioning of alternative products used as Multidimensional scaling (MDS) which refer to several statistical techniques that are usually used in data visualization in order to identity the similarities and differences in data. While the Discriminate analysis it’s a statistical technique that used in marketing when there is only one dependent variable but several independent variables, it looks at the responses to the questions asked about the product attributes and underlining dimensions. http://www.indopedia.org/Discriminant_analysis_(in_marketing).html http://en.wikipedia.org/wiki/Multidimensional_scaling In this stage, the attributes should be identify by analyst in order the consumers use it to evaluate the product and service in the same category. Then, determine the best attributes that have been chosen by the consumer among all the brands. Therefore, this stage basically is about how the consumer’s positions the competitors in the market. Analyze the intensity of a product’s current position: Some brands might be recognize by consumers , while the others are not exits in the consumer’s mind .As a result, unknown brand would defiantly not occupy a position in the consumer’s mind. So, in order to acquiring an intense position, the first thing to do is building a brand awareness which must be associated with some concepts relating to the purchase decision strongly. But to reach an intense position, you should develop the relationship between the brand and few numbers of attributes. However, there are some chances that brand can gain a positioning intensity like when there are limited brands control certain a product in the market and consumer’s minds, so it’s not wise to competing head –on against the leaders on the basis of attributes by competitors because it’s not effective regarding Al Ries & Trout in their book (If you proposed position calls for head-to head approach against a marketing leader, forget it. Its better to go around an obstacle rather than over it . Back up .try to select a position that no one else has a firm grip on). A better option is to focus an attribute prized by member of given market segment such as targeted women and young families by Ford Windsatr minivan, as it has been introduce since 1994 with a successful advertising campaign which really helped to compete the leading minivan seller Dodge Caravan.( The Battle for your mind , 195) Analyze the product’s current position: In order to know if the brand occupies a strong position on particular attributes, marketer should make a lot of marketing researches and analyze by using some techniques such as Multidimensional scaling, discriminate analysis and perceptual positioning map. The perceptual positioning map would really help (see appendix 1) as a small distance between two brands shows that brands are considerable alike while the greater distance refer shows brands are being very different. So, the intensity of competition between the brands alike is much greater than the others. But always try to position your product in an empty space, being the first is the easiest way to get into a person’s mind due to Ries & Trout. (The battle for your mind, 19) In addition, the perceptual positioning map provides great information about position opportunities such as launching new brand or repositioning. It could be done by finding an empty space in the map which shows no store is exiting or located currently. But finding space or gap empty might be regarding couple reasons like technical constraints which will be impossible for any brand to attain. Determine consumers’ preferred combination of attributes: This stage is mainly about what are the most important attributes for consumers, so there are many different ways the analyst can be use to measure the customer preferences and make them involve in the positioning analysis. For example of that survey which can be answer by the consumer to know their opinion of the ideal product or brands within a product category. So, respondents can know what consumer wants by rating the ideal product and exiting products on number of attributes. Other option is not only to rate the similarity between couple of brands available in the market but also explain their degree of preference for each. For both cases the analyst, who use the suitable statistical techniques, will defiantly know where to locate the respondents, ideal point relative to the position for different available brands on the product space map. Define market positioning and market segmentation: To well define the market segmentation, the difference in the seeking benefits by different kind of consumer should be considered. Because regarding the difference of ideal point by consumer, reflects different benefits they seek. So, the market positioning analysis can defiantly classify the differences between the market segments and the unique position for different brands. If the consumer’s ideal point divided in two or more location on the product space map, it considerably defines each as different market segment. According to the analyst is that each cluster represent by circle the induce most of the ideal points for the segment and the size of the circle shows the relative proportion of customer within a particular segment. So, by knowing the customer preference in different segments together with the awareness of the existing brands, analyst can figure out three things like how strong is the competitive between different brands in different segments, the intensity of the competition between brands in a given segment and the great chance for getting a differentiated position within known target segment. Select a positioning strategy : In the final stage, where it comes to answer the question where should certain company position a new brand or repositioning, so there are two things should be based one choosing the strategies which are market target analysis and result of market positioning analysis. When choosing the position, it should match the preferences of specific market segment and considered the positions of current competing brands. Other aspects should be considered also such as the attractiveness for target market, strengths and weakness of competitors as well as the required cost to maintain these positions. There are seven different positioning strategies, which can be chosen based on how to reach its marketing objectives: Monosegment positioning: It’s about produce a product and makes a special marketing program to the preference of a single market segment. This strategy considered as an advantage for the brand within the target market, but it won’t gain a lot of sales in other segment. The best use of this strategy with mass marketing. Multisegment positioning: This strategy produces a product that attract different consumer from different segments. The features of this strategy are very attractive as its offer higher economies of scale ,smaller investment requirements, avoid dispersion of managerial attention .The best use of this strategy when the individual segment are small. Standby positioning: it’s not a wise to switch of using Monosegment and Multisegment, so using several brands that each one positioned to serve only one segment’ needs, although if it increase the total market share. So, there is a possibility to use Monosegment strategy when they have to do so. Therefore, standby strategy is prepared plan that include product specifications, product attributes as well as details for the marketing program which will be used for new product position   . Imitative positioning: It’s the same as the head on strategy, where a new brand position itself the same as or slimier of it competitors. Using this strategy can be suitable sometimes, when a new brand’s firm has distinctive advantages beyond positioning such as better access to channels of distribution. Anticipatory positioning: It’s considered as evolution strategy that can match the segments’ need. Its appropriate when new brand doesn’t not expect a fast acceptance and popularity. Adaptive positioning: It can be used in certain period in order to reposition the brand to satisfy the new segment’s needs. Defensive positioning: when a company occur strong positioning in the market with a single brand , it uses its completive   strategies and introduce a new additional brand in the same position and segment. David & Aaker Positioning steps: Regarding David A. Aaker & J. Gary Shansby , professors of marketing at the University of   California , they have introduced six steps for developing a positioning strategy : Identify the competitors : List the competitors in number of ways in order to have primary and secondary groups of competitors. For example of that grouping other diet cola drinks, all cola drinks, all soft drinks, nonalcoholic beverages, all beverages. Another way is the development of associations of product with use situations, such as asked about the appropriate beverage for the snack, then asked more specific question in order to have a list of use beverage resulted. Also, the other group will be asked which beverage is suitable for which situation, and the beverage that ranked as for the snack, it will be compete primarily with the appropriate beverage for the snack. This would really help in knowing and identifying the competitors although the market research is not used. Determine how the competitors are Perceived and Evaluated: In this step the buyers are the main resources as they are the target market, so for example the first question will be to identify the two most similar brands from a set of three competing brands and the reasons for being this two similar and different from the other .Next, respondents would be asked which of the tow you prefer and why. After that, using logic, judgment or factor analysis in order to remove all the extra points from the list. The final step is to identify which brand is the most important to respondents. Determine the competitors’ portions: In this stage, we are going to know how each competitor include our entry position itself in the market with the respect for each other. Multidimensional scaling can be used because its purpose is to scale objects on several dimensions. So, simply to ask a group of our target market to scale the various objects on the product association dimensions. This is the same as the perceptual map, even though it has some major disadvantages such as unfamiliarity with some brands, difference among respondent. Analyzing the customers: Understand the customer and know how the market is segmented would really help I knowing how to choose the best positioning strategy. Of course there are many questions should be asked in our mind such as what is the behavior of our target , how the product’s role play in the customer’s lifestyle †¦etc. A very important approach for segmentation is benefit segmentation which refers to the benefits of product or the product association that customer believes how it’s important. So, in order to know the rate of product association, customer can be asked to know their judgments or their point of view about the ideal brands which will be combination of the entire customer’s preferred product association. Customers are then will be divided as group defined by product association. However, having different group would really help to ask each group what they like about it the brand and how they can describe it. Then , the result will show if it need an improve for the brand’s image by more understating for the lifestyle of segmentations, behavior, income and many other things in order to target the segmentation well. Making the Positioning Decision: There are four steps should be considered before taking the actual positioning decision: Positioning usually implies a segmentation commitment: which means that before the decision is made, the commitment in focusing on certain segments should be made in order not to turn back on to seek potential buyers as well as not be constrained by the reaction of other segments. An economic analysis should guide the decision: basically, there is tow factors should be depending on the potential market size X the penetration probability. Attracted a sizeable segment by a positing strategy is considered as one implication for the structure. In addition if group of customers are attracted to there brand, it should have worthwhile market share to begin with. Also, if new buyers attracted to the product class, an assessment should be done to the potential size of that growth area. If the advertising is working stick with it: having a good advertisement campaign that can represent or reflect the brand image as it required is the key of good advertising , no matter how long it has been shown because the value of consistency through time cant be overestimated. Don’t try to be something you are not: sometimes it’s tempting to decide on a positioning strategy that exploit a market need or opportunity, but assume your product is something its So, test the product in order to ensure it deliver what it promises and compatible with a proposed image. Monitoring the Position: the positioning objective should be measurable like any marketing objectives, therefore in order to evaluate the positioning and get information about future positioning strategies, it’s very essential to monitor the position consistency. For example of that Hamburger Helper used personality test. Compare between 2 authors Even though Trout & Al Ries are the main founders or creators of Positioning, they did not write about specific steps for Positioning, but others professors and authors extract the steps from their articles, books and lectures among the years. So, there are different number of steps are mentioned by different authors, but overall they aiming for the same purpose. So, a comparison will be made between Walker and Boyed (W &B) & A. Aaker and J. Gary Shansby (A & J) in order to clarify the similarities and differences. First of all, as can be seen from the report above that W &B mentioned or talked about 8 steps for using Positioning strategy, while A &J summarize their steps into 6. Both W & B and A & J talked about Identifying the competitors, which A &J mentioned it in both step 1 and 2, the first step is where to list the competitors while in the second step knowing the consumers opinion about the competitors’ products. But, W & B instead of that recommend to use the perceptual map in the first step as it in order to know the product’s position regarding its competitors. In addition, W & B recommended to use the perceptual map in the first step to know the consumer’s opinion about certain product that similar to yours based on two suggested criteria. Using the perceptual map is very informative as it shows our competitors, beside that the consumers’ opinions about them by rank them in different places. Both if them W & B and A & J talked about the same point in the step three which is Knowing the competitors position in the market, although each one talked about using different tools as A & J recommend to use Multidimensional scaling and W & B recommended to use Multidimensional scaling and Discriminate analysis to create the perceptual map. They recommend to use the Discriminate analysis when there is only one dependent variable but several independent variables. However, step 4 for A & J is about Analyzing the customers, while for the   W & B they talked about it in steps two, six and seven. Al though their are different in title but it has the same purpose which is knowing what customer preferred attributes for the product in order to provide it in the product. A & J not only use this step to know customer’s preferred product association but also use the consumer’ answers or result to improve the product’s image. The same thing for W & B but they use the result for getting better differentiated position within known target segment .Also, W& B recommend to use different tools to be involve in the positioning analysis such as surveys in order to know the consumer’s ideal brand attributes. As for the step four according to W & B its Analyze the intensity of a product’s current position, this is also mentioned by A & J in step six but not in details because they focus more in monitoring the position in the future. Both of them talked about evaluate the position of our product and how strong the position is regarding the competitors. In addition W & B gave some solutions in order to acquiring an intense position. On the other hand, the final steps for both of them are quite different as W & B talked about several different strategies that should be chosen from based on how to reach its marketing objectives, while step 5 for A & J is giving the process for how to take the positioning decision considering many other aspect in order to choose the right and most suitable strategy as they don’t consider choosing the strategy as a step because I think following all the steps they mentioned would make the strategy choice much easier. Hotel Positioning    Hotel considered as any product or company that aims to attract customers, by position itself in the right place. Having a unique market position would boost the market share. Therefore, the argument here is how to make the travelers to book our hotel rather than other’s properties, which is known as market position. The Hotel position must provides several attributes that guests needs and wants. There are two perspectives can be evaluated the hotel brand’s position which are the brand’s management and guest. First the brand’s management should have several concept or plan of the hotel’s intended position and what it will offer to be different than its competitors. As for the guest, the hotel should provide what it does promise. http://www.allbusiness.com/marketing-advertising/segmentation-targeting/537095-1.html However, to establish new hotel brand there are many questions should be answer such as what position you already own due to overcrowded society with very strong hotel brand like Sheraton, Hilton†¦etc. So, it’s very easy to work with other brands out there during the positioning strategy according to Trout & Ries (The battle for your mind, 193). This means, knowing how people in the UAE see Al Dar and try to apply it in the hotel rather than taking other places because it would be very hard especially who has a very long history in the hospitality industry. Review Don’t use â€Å"So† to start a sentence. Check your subject-verb agreements. Your sentences are mostly too long. Although you clearly have a good grasp of the content, the presentation is confusing. Don’t try to cram all your ideas into one sentence. The citations are not MLA style. Check for missing articles and for misplaced articles. Some wordings are awkward and need to be revised. Although the outline and the flow is clearly well thought out, you need to be more academic in your writing. Don’t shorten your words. Use â€Å"It is† instead of â€Å"It’s†. Where you are more comfortable using simpler words, do so. Avoid double negatives such as â€Å"doesn’t not† Grammar is badly in need of editing. There are a lot of unnecessary words that just make the lengthy sentences confusing. Instead of using â€Å"For example of that† why not â€Å"An example of that is†¦Ã¢â‚¬  Say â€Å"with respect to† not â€Å"with respect for†. An â€Å" ‘s† indicates possession or ownership while simply adding an â€Å"s† indicates plurality. There are a lot of instances wherein the two are confused for each other. Check the verbs. Know when to use gerunds and know when not to. â€Å"Cant† is different from â€Å"can’t† There are instances where â€Å"there† is used when it should be â€Å"their†. Also check for missing linking verbs. The paper gives the reader the idea that the author understands the concepts very well. However, it does not give the reader much insight as to what those concepts are. One can easily get lost in the long sentences. The grammar and tense problems also add to the confusion.