Fashion Marketing Management - Hugo Boss Essay Example | Topics and Well Written Essays - 2750 words

Fashion Marketing Management - Hugo Boss - Essay Example The essay "Fashion Marketing Management - Hugo Boss" discovers the marketing and management in Hugo Boss. The brand of the company includes BOSS which is the core brand of the company and HUGO that is the trendy brand associated with BOSS. Consumer groups from different cultures and backgrounds are targeted by the company, where the customers are offered wide-ranging products including classic-modern business wear, elegant evening and relaxed casual fashion, shoes and leather accessories, licensed fragrances, eyewear, watches, children’s fashion and motorcycle helmets. The recognition of the company as one of the leading fashion houses in the world has been supported by the company’s exhaustive marketing activities and participation in funding of sport and other cultural events. The company has its focus not only on traditional practices of advertising and promotion, but it also experiments new marketing activities that are targeted towards its customer groups. The prod ucts of the company are made available in around 124 countries across the world. There are more than 6,100 selling points for the products of the company from where customers can avail them. The stores are maintained both by the group itself as well as by franchise partners. The success of the company can be reflected from the sales and performance of the company in the year 2012 that present positive results for the company supported by increasing sales figures. The increase in sales has been reported in all the regions.