Competitive Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words

Competitive Marketing Strategy - Essay ExampleMitchell and Butler focus mainly on increasing its fare line and succeeded at increasing the market share. However the profit resulted from increasing market share and sales amounts are loss in the operation of the order. variegation strategy is producing good results, but there are several segments where the group is over optimistic and produces over capacity.I believe that the diversification strategy, which is intended to call for gain from many segments, could present a future problem. Corporate strategy of expanding brand lines is proven to be working properly up to today. However, enhanced heed capabilities to handle problems of strategic alliances should be developed in order to maintain cooperation and harmony among existing brands.Therefore, the key strengths for Mitchell and Butler in restaurant industry in the U.K. are its diversification strategy and segmental focus. In addition the company is also able to increase market share in certain segments.The company has realized the importance of addressing various customers demands that I believe will help the company to sustain in todays fierce competition in restaurant seam in the U.K. The company says that it will continue to evolve and develop its pubs and restaurants outlets in order to meet the needs and tastes of the British public while strengthening its localization as the UKs leading managed pub operator. II.1.2WeaknessesThe major weakness of Mitchell and Butler is the in great power of the company to turn the valuable brand equity of Mitchell and Butler into efficient fiscal performance. I think the cause of the inefficiency in the company is its unplanned diversification strategy. Compares to five major competitors as mentioned above, I can see that its competitors have ability to make profit from its operation.II.1.3OpportunitiesThere are several factors that influence an opportunities of a business. They include following items1. Customers Confidence2. Demographic trends3. European PresenceConcerning the issue on operator of pubs and restaurants business, I see that Mitchell & Butler has great opportunities in providing the business since dance music based nightclubs have been around for approximately twenty age and still become a profitable business to conduct. II.1.4ThreatsIn addition to strengths, weaknesses, and opportunities I found that Mitchell & Butler also faces potential threats as following1. capriciousness of DemandPub and restaurant still becomes attractive business. However, there are times when the would be a shifting from attending Mitchell & Butler-typed business to another hiatus out places like cafes.2. Strong CompetitionDespite being defined as specialized sector of the leisure services, the pub and restaurant industry is in direct competition with other hospitality services like hotels that also have their own pubs and restaurants. II.2PESTII.2.1PoliticalPEST Analysis is a personal manner of d ividing the factors influencing businesses into four different groups. The first is Political factors. Political situations have a huge impact on business regulation. The stability of the political environment, international transaction agreements, religion, cultural