Marketing Mix

Marketing alloy MKT421 March 12, 2010 When planning a swap strategy, an disposal must consider certain subdivisions that testament put forward its production. every constitution that implements a viable market strategy allow determination a marketing mix that consists of product, price, household and advance make up the marketing mix. Using these elements will answer to ensure customer satisfaction. In this paper all(prenominal) element will be defined and an explanation of how these elements partake the training of the marketing strategy of an organization will be explored. The organization that I chose for this paper is Verizon Wireless. Marketing Mix Elements An word by 12Manage states that the marketing mix, can be used by marketers as a asshole to assist in be the marketing strategy. Marketing managers use this method to attempt to deliver the optimal response in the tar go through and through market by blending 4 (or 5, or 7) variables in an op timal way. It is important to understand that the Marketing Mix principles argon controllable variables. The Marketing Mix can be familiarized on a frequent basis to have the ever-changing of necessity of the target group and the other kinetics of the marketing environment. The four elements; product, price, place, and promotion of the marketing mix can be manipulated as the organization sees perish to help meet the needs of consumers and the organization. For example, if the organization determines that the price of a product in a certain location is withal high or low, it may decide to make changes in pricing in that specialised locale. Product Product refers to the service or physical goods that a telephoner markets for the benefit of the consumer. Developing the product includes packaging the product in a way that will be magnetic to the customer. Researching what the customer exigencys or needs in a product... If you want t o get a full essay, order it on our website:! OrderCustomPaper.com

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