Market segmentation

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prep atomic number 18d for Mr. Jimmy Kelana Lecturer of Essentials of Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the run of dividing a food market into direct groups of buyers who might require resolve products or merchandise mixes. There are several study bases for segmenting the market; they are geographical, demographic, psychographic and behavioral variables. geographic cleavage Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods. In this way of segmenting market, a phoner should prove and sell the right products in the right geographic areas at the right times. Demographic segmentation Demographic segmentation is the process of segmenting market base on variables such as gender, family size, family support cycle, income, occupation, educ ation, religion, race and nationality. This is the some popular bases for segmenting customer groups beca utilisation consumer involve, wants and us shape up rates often go most with demographic variables and easier to measure than most other types of variables.          era and life-cycle distributor point Companies who call suppurate and life-cycle segmentation offer different products or use different marketing approach for different age and life-cycle groups. However, marketers must be careful to guard against stereotypes when using this patient role of of segmentation.

Although you might expose some 70-year-olds in wheelchairs, you! will run across others on tennis courts. Thus age is a loathsome predictor of a persons life cycle, health, work or family status, of necessity and buying power. Age and life-cycle approach are often use by insurance companies.         Gender This kind of segmentation has bulky been use in clothing, cosmetics and magazines. The car industry uses gender segmentation extensively. Women engage different frames, upper-body strength and greater safety concerns. To cost these issues, car makers are designing cars with... If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper