Marketing Communications

We be a small business in a large metropolitan area, specializing in designer womens robes. Our cheek is creating an integrated merchandise communication plan to increase our invitee base. In the past we flip gradeed a younger demographic of women. Demographic and psychographic information is authoritative in developing selling communications. The two demographic target areas for us to increase our leaf node base provide be abounding woman the track on of 45 and of age(p). The two psychographics target areas for the composition pull up stakes be social class and lifestyle. These are the areas that we are going to target which will increase our customer base and gain ground our organization more profitable. Demographics Demographic information is very valuable in developing marketing communications because it helps show what groups are in the nation. Also demographic information is very important in determining a clear picture of what th e population may like or dislike and be interested in. slackly speaking the common demographics are race, age, location, income, religion or marital status. My rationale for choosing the affluent woman 45 and older is because in todays marketplace too very much media trouble is given to the younger age groups.

Also the affluent and 45 and over demographic has more disposable income and stupefy decisions concerning expense in their households. They are college educated, established and professional, some of which may have no kids, or kids about to enter college themselves. They could obtain our clothing for t hemselves and the young population. ! Psychographics The two psychographics target areas for the organization will be social class and lifestyle. Psychographic information divides the market into groups establish on social class, lifestyle, and personality characteristics. It is based on the conjecture that types of products and brands an individualistic purchases will reflect that persons characteristics and patterns...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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