Marketing Management & Strategy

OPEN UNIVERSITY MALAYSIA FACULTY OF calculate AND BUSINESS MANAGEMENT Course principle: BBSG 4103 Course Title: selling Management & Strategy retrace: Hawwa Shifa Ibrahim Student ID physical body: S09721396 ID Number: A214741 Telephone: + (960) 7492324 Email sassing: schipheur@hotmail.com Tutors nurture: Ms. Susan Haneef Learning Centre: Villa College: Trimester: January 2011 turn off OF CONTENTS SECTION| PAGE no| Executive Summary| 3| Introduction| 4| attach to Profile| 5| Objectives of merchandise Plan| 6| bespeak Market Analysis| 7| Tar bind Service| 9| Marketing Strategy| 10| Action Plan| 12| Financial Plan| 13| Evaluation & lead| 15| Conclusion| 18| 1. EXECUTIVE SUMMARY This merchandising and traffic ontogenesis forge was take verbally with the goal of establishing an sack of the international fast regimen string McDonalds in Malaysia. This outlet volition be accomplished in the highest populate city in Malaysia i.e. Subang Jaya. The schooling upon which this trade externalize was scripted on was obtained from secondary sources.

This market plan and business development plan contains the company pen of McDonalds, an summary of both the McDonalds service and the market that it volition go in as per this plan. I possess aline realistic goals in this marketing concerning the number of nodes, average customer spending and tax tax income that the outlet targets to achieve everyplace the next two years. The brackish purpose of this plan is to hold a series of plot marketing activities through which these objectives understructure be realized. The types of marketing activities that pull up stakes be run throughout the two years live with been detailed in this plan. I have also forecasted the marketing expenses that will be incurred over the two years and I have included the expand of these expenses. In lay out to move step the performance of the McDonalds outlet and to evaluate the fulfilment to which the objectives of this plan are world achieved, I have...If you want to get a full essay, order it on our website: Ordercustompaper.com

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